With the holidays quickly approaching, businesses across the country are preparing for an extremely busy time of year. In 2012 almost 20% of annual revenue for the retail industry was generated during this time, while other companies such as consumer electronics and phone manufacturers thrive during the winter months.
For real estate agents and brokers, it’s a much different selling season. Typically the winter, with its cold weather, is not the high season for putting homes on the market and organizing open homes. Most people are content to hang stockings on the fireplace instead of posting a for sale sign in the front yard.
But agents work year round and both Trulia and Market Leader are launching free training programs this week that help agents use the winter to their advantage.
Top producing agents know that although the holidays are slow from a transaction perspective, the season provides a great chance to prime the sales pipeline by developing new relationships. These relationships will take time, but some will eventually turn into clients when the housing market heats up in the spring and summer.
Market Leader Business Plan Workshop and Power Hours
Today at 10:00 AM Pacific time, Market Leader is hosting a 90 minute business plan workshop for over 2,500 agents, designed to help them build a custom 2014 real estate business plan.
Presenters from Market Leader and guest Realtors will work together to provide agents with step-by-step instructions to create custom plans to sell more homes, while receiving a copy of the 2014 Real Estate Business Plan.
Some specific agenda items include guidance on finding focus areas and checklists relating to lead generation, engagement and referrals.
Market Leader’s considerable offering of training and information also includes regular Power Hour sessions for customers. For example, on Wednesday, November 20th, agents will learn about recent changes to posting on Craigslist and strategies for growing a sales pipeline. New webinars and tutorials are provided weekly.
Trulia Gear it Up Campaign
The campaign runs through mid-December and includes sessions with Trulia Chief Economist, Jed Kolko covering housing market trends and Trulia Senior Product Manager, Matt Holder, discussing free tools from Trulia that help agents capture and convert more leads.
Visit Trulia’s full calendar of webinars and training for more details.0 comments
With the National Association of REALTORS® Conference as the backdrop, last night at the Westin San Francisco Market Street, Pete Flint and Trulia presented Marshall Saunders of RE/MAX Results Minneapolis with the 2013 RISMedia Tech Titan award. Each year, RIS Media recognizes a real estate industry leader who demonstrates an exceptional commitment to stay ahead of the technology curve and positively impact the real estate business.
As a former winner of the Tech Titan award, Pete pointed to Mr. Saunders’ track record of employing “powerful technology tools and an agent-centric approach to drive great results,” noting that “every year you can find the agents that represent RE/MAX Results at or near the top of the list when it comes to average transactions per agent and sales production per agent.”
From left to right, John Fearherston, CEO RISMedia; Marshall Saunders, Owner RE/MAX Results; Pete Flint, CEO of Trulia
The National Association of REALTORS® Conference and Expo is continuing through the rest of the weekend, finishing on Monday, November 11th. Come see Trulia at booth 719 in the South Hall.0 comments
Trulia has released version 2.0 of its popular, free app for real estate agents on both iOS and Android. The Trulia for Agents App is one of the leading mobile apps built specifically for real estate agents, enabling them to convert more leads and better serve existing clients while they’re on-the-go.
Today’s upgrade features an all-new design that puts leads front and center. The new app includes improved navigation and search capabilities, as well as seamless access to helpful real estate news, coaching and tips from Trulia’s Pro Blog.
Agents everywhere love using the Trulia for Agents app. “I get outstanding leads from Trulia,” said Stacey Feltman of Ebby Halliday Realtors. “Trulia’s mobile app is great because it’s easy to use and it helps me manage leads and stay on top of my business no matter where I am. The entire system is the very best out there.”
As real estate agents know, quick responses to new leads greatly increase the chance of converting them into clients. Recent research proves it, indicating that responding to leads within minutes doubles the chance of conversion1. If agents respond to a lead within 5 minutes, they’re 100 times more likely to make contact with that lead than if responding in an hour2.
That’s why the Trulia for Agents App is designed first and foremost to help agents respond to quickly and manage leads from anywhere on their mobile device. As leads come in, alerts are pushed to the agent’s mobile phone, enabling them to respond immediately and make a connection to a new client. The app lets agents search and prioritize leads by centralizing all Trulia leads into one inbox. Each lead is than organized by conversation, providing context and easier access to a history of communication.
Agents can also easily access a list of personal contacts, browse Trulia’s Agent directory and search listings with Trulia’s advanced neighborhood information and map functionality. Agents can use Trulia for Agents to check-in to listings they tour and display these check-ins on their Trulia profile. It’s a great way for agents to demonstrate familiarity with specific properties and expertise in particular areas, creating opportunities to connect with prospective clients.
This summer, Market Leader announced major additions to the company’s Smart Lead Technology including the ability to accept leads from Trulia, Zillow, HouseValues.com, RealEstate.com, JustListed.com and Realtor.com, as well as from major franchise websites. Now, the company is further expanding its Site Stream feature, making leads available from 2 additional sources, including RealtyNow and Active Rain, expanding the utility of Market Leader’s open platform. … continue reading0 comments
Today, Trulia launched Trulia Data Connect at the 2013 CMLS conference for MLS Executives. With the new program, Trulia is partnering with MLSs to offer value-added services for their brokers. Benefits for brokers include the latest, most accurate listing data available to homebuyers on Trulia, increased brand exposure with consumers, and valuable reporting and customer support resources. … continue reading0 comments
This morning Trulia announced it has expanded the Trulia Accelerate program to 16 partners overall, reaching nearly 70,000 agents total. For Trulia, this is an important milestone, while it executes on its strategy to engage partners across the industry and make its products and services available to real estate agents and brokers through important relationships with brokerages and franchises. … continue reading0 comments
Starting this week, agents with listings on Trulia will receive a new free email report that provides an enhanced level of insight into how their listings are performing. The email allows agents to review their listing marketing performance and make adjustments based on the information. It also provides competitive analysis about other comparable listings, allowing agents to understand which properties have most consumer interest. Using this new information, agents can make decisions to help them increase interest in their listings with strategies such as adjusting property details, changing pricing or increased promotion. … continue reading0 comments
Trulia was fortunate enough to attend the 2013 RE/MAX Broker Owner Conference in Ottawa, Canada. For 3 days, RE/MAX Broker Owners from around the world attended sessions focused on motivation, networking and education to help them elevate their individual business productivity to new levels. … continue reading0 comments